What? Where? When? How? Why? These are just some of the questions grape growers and wine makers should be asking themselves to help formulate a ‘route-to-market’ plan at the start of their journey into viticulture.
With figures suggesting vine plantings are set to double between 2019 and 2024 (having already done so between 2011 and 2018) taking production to 40m bottles per year, the GB wine sector is a hugely exciting one, says Grace O’Rourke Veitch, who has over 25 years’ experience of route-to-market strategies.
But with production and competition rising, it’s vital to plan this aspect early when launching an enterprise. “You don’t get a second chance to go in to a market, so how well you do this can make or break your business,” says Grace, who’s worked with everyone from small start-ups to global multinationals, successfully getting products to customers in the UK, Europe, the Americas, Middle East and Asia.
Read the full article below ………
Article by Matthew Berryman and Grace O'Rourke Veitch Open PDF