The phrase ‘the squeezed middle’ – sometimes used to refer to mid-income households – has relevance to the viticulture sector.
Thought to have been first used by Ed Miliband or Gordon Brown, the expression came to mind recently when the team and I were doing some number-crunching.
The Vineyard Show, due to be held at the Kent Event Centre Near Maidstone on the 24th November 2021, is taking shape. CLM will be sponsoring this event and Matthew Berryman shares his thoughts.
Read the full article here ……..
The countryside is opening its doors, after the financial and psychological trauma of lockdown.
Some vineyards are again offering tours and other events and, while the effects of Covid-19 will be felt for many years, there is still cause for optimism in the medium and long term.
A lot of viticulturists can’t think further ahead than the next week – or even the next day – at present, as they fight to keep businesses afloat in these unprecedented times.
We all know the prerequisites for vines to thrive – south-facing, less than 300 feet above sea level, high average temperatures, low frost risk and free draining soils.
But often less appreciated is the fact that a successful vineyard has other requirements nearly as important as the quality of the land.
The acreage of vines planted in recent years is encouraging evidence of the huge optimism in the sector, but it’s creating a challenge which the industry is yet to fully address – where do we find the processing capacity?
Sam Barnes went to the SITEVI show in France two years ago with a very specific aim – to visit every machine harvesting stand and ask about potentially operating such a machine in Britain.
What? Where? When? How? Why? These are just some of the questions grape growers and wine makers should be asking themselves to help formulate a ‘route-to-market’ plan at the start of their journey into viticulture.
With figures suggesting vine plantings are set to double between 2019 and 2024 (having already done so between 2011 and 2018) taking production to 40m bottles per year, the GB wine sector is a hugely exciting one, says Grace O’Rourke Veitch, who has over 25 years’ experience of route-to-market strategies.
Article by Matthew Berryman and Grace O'Rourke Veitch Open PDF
In the last seven years the area under vines has doubled to over 3,500 hectares and there is no sign this trend is slowing down. It’s hardly surprising there is a loud buzz; with 500 commercial vineyards and 170 wineries there is a surge of optimism rarely found in traditional farming sectors.
Now is a great time to invest in buildings – it can increase efficiency, bring new opportunities and future-proof your business against whatever Brexit might bring. So is now the moment for vineyards to seize the initiative and start building?
Favourable permitted development regulations, the availability of cheap fi nance and the contribution that buildings can play to a rural business’s bottom line are prompting many to explore the options.